“It has to get better.”
The ad is all about capturing the future, about predicting future trends and desires and mindsets. It draws you in, displaying image after image of a new life you can make for yourself…if only you had that one product. Because Mad Men is built around the ad, the show’s oftentimes dealt with the future, asking its characters whether they’ll be able to move on and change, whether they’ll be able to answer their own glaring questions: What’s next? What does the forecast of your future say? Is the forecast accurate?
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