“Does this family exist anymore?”
This question is posed by Peggy in the midst of a developing advertising strategy for “Burger Chef”, a process that involves not only hours in the office, but market research in the field (the field being a “Burger Chef” parking lot, of course). It’s a question that applies to nearly every character throughout this episode, one which is expertly crafted and impeccably acted. It’s Mad Men at its best.
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