“You think you’re gonna begin your life over and do it right, but what if you never get past the beginning again?”
“New Business” is about new beginnings, about the desire to change and move past stagnancy. It’s clear that the 1970s social, cultural, and political influence is snaking its way throughout the show, and we see people adapting to new lifestyles at every turn. Yet, aimlessly floating through our television screens right now is none other than Don Draper, a man who’s both out of touch with the times and with those around him. We see this mismatch visually with him in his suit and Pete in his golf outfit, and him telling Pete to “watch the road” is representative of his inability to change with the times; he’s looking in one direction, and he’s driving down the same path that we’ve seen him go down before.
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